Integrating Karmak API with Prokeep CRM for Effective Contact Management and Nurturing of Relationships
It’s pretty cool to see a CRM finding a niche vertical in trucking. They understand the industry and established communication based on how they already communicate, rather than forcing them to adapt to a process they will never use.
The Challenges with Traditional Sales Communication Flow
The sales team use text messaging when ordering a part. It’s easier to transact using this communication because their clients are less likely to be sitting around conducting formal emails requesting truck parts. However, these traditional sales communications flows have obvious shortcomings. The truck parts department were using personal cellphone numbers, and the rest is history. The organization failed to keep their clients in their own eco-system. The sales team can easily go rogue, run off to a competing business down the street, toting a whole rolodex of business in their pocket.
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How Not to Expose your Business Sales Distribution List to a Competitor
A centralized inbox or shared mailbox is at the core of any solution. We do it in IT with our support email. One email, one method of contact for all your support needs. Behind it, of course, is an elaborate ticket management system filled with contacts, managed contracts, and a boatload of integrations.
The same can be achieved with SMS texting a cell phone number. The main business number can be converted to text-based SMS messaging system and the sales team can continue their cell message communication to the client, but everything behind the scenes is bit more engineered to safely secure the contacts with the commercial trucking business.
Each number, regardless of who, is now bonded with the CRM platform called Prokeep. Prokeep ingenuity comes from their CRM solution tying all communication under one platform. Texts are now populating a prospective sales contact or client profile in the CRM system; and now communication ensues with the sales team. This prevents rogue cell phones from corresponding with the client and keeps the whole organization functioning under one platform. Or does it?
Prokeep CRM is great for client engagement, but where are the parts inventory and the rest of the business being managed?
Karmak Fusion Business Management System
The majority of commercial trucking is managed by Karmak Fusion, and like all business management platforms and ERPs, they suffer from a certain level of underwhelming or absent features that must be handled by another platform. In this case, Karmak Fusion is not ideal for your sales team to work out of as it is not geared for successful engagements and workflows with their clients, which is why integrating Karmak API with Prokeep CRM is so important.
We see this pattern all the time. Karmak Fusion does really well when it comes to what it was built to do, but it wasn’t made as a one-and-done solution. To reach its maximum value, you will need to integrate Karmak with more specialized tools. We’ve put together some of our favorite API integrations with Karmak to optimize your business.
Integrating Karmak API with Prokeep CRM for Effective Contact Management and Nurturing of Relationships Summary
As with most niche solutions, API integrations are not natively built for every platform out there. In fact, many API integrations get less attention the smaller the business solution that ties into something like Karmak Fusion. Financial backing and available bandwidth are both necessary for a team to prioritize and develop the software solution required to get it on the roadmap for implementation. These non-native solutions must then be developed and rolled out as a middleware integration between the two platforms.
Contact us today for more details on how integrating Karmak API with ProKeep CRM using a middleware solution can make your business dreams a reality. If you would like to explore other integration possibilities, check out this other blog post for some more interesting ideas.
