Businesses want to automate all aspects of their business
We took a deep dive into how businesses integrate and connect applications together with a software developer. These APIs are fundamental for getting completely independent applications to begin talking to each other and sharing information. Neglecting system creation and automating many aspects of those processes will decide a lot of your sales and marketing fate.
CRM sources for accumulating contacts
A business accumulates contacts all the time. To save money and generate revenue, a CRM software for a small startup should consider how those contacts are processed and what you actually do with them. Here are a few ways of managing those contacts:
- Manual entry: Nobody wants to do this. Conventions allow you to grab the QR code of attendees. Ultimately, these should immediately be uploaded from a CSV to your CRM. See more below on automating the process of adding more contacts to your CRM.
- Front desk – answering service: Again, too much precious time is spent on this method. We discussed in depth in our Business Operations Consultant post about creating an API to automate contacts from the answering service to your CRM.
- Website – webforms – contact forms: This should be at the core of your marketing strategy. A business finds your site, likes what you have to say, and finds a Call to Action (CTA) to inquire further about your product or services.
- Prospecting: This may be cold calling or utilizing platforms such as Sales Navigator, but they all require sorting through a lead list and adding them as a prospect to your CRM or your Sales Engagement Platform.
Choosing Your CRM
Ok, so you now know that an ideal CRM software for a small startup will keep automation at top of mind. There are quite a few avenues for accumulating contacts, but perhaps you are new to the sales and marketing game and more context is needed to fully grasp why one CRM is good over the other. Select from the following CRMs and get their background story of our likes and dislikes for their product.
Which CRM is Best For Your Business Summary
Minimizing expenditures and maximizing sales is at the core of any business model, and is especially important to keep in mind for business owners who are still developing their workflow. When choosing which CRM software for a small startup is best for you, consider your business’ trajectory and needs while also prioritizing automation. We hope this article was helpful!